Therefore answer the question: what do we want to achieve

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Technical sheet. We can create a simple file in Word table format if we want, with additional information that helps contextualize the campaign. Create the one that best suits your company. 2. Communication strategy. Once the campaign has been contextualized, the communication strategy must be defined. Analyze whether the campaign is part of a corporate strategy or, on the contrary, it is an initial campaign to launch a new service. We must specify where it is “integrated” into the company's marketing strategy. 2.1 Communication objectives of the media plan.

Establish the communication objectives of the campaign.  with this campaign at a Phone Number Data communication level? [box] Some examples could be: dissemination of the exclusive advantages of product “x”; strengthening the company's image; change the negative perception of a service [/box] In short, any communication objective. It is clear that this type of objective is difficult to quantify, but we consider it very important to establish it, as it helps to focus and define the campaign. 2.2 Economic objectives of the media plan. Once the communication objectives have been defined, it is time to set the quantitative or economic objectives related to the advertising campaign that we are going to launch.




Because? Because the advertising campaign is part of the company's marketing actions, an advertising strategy; and we must never forget that marketing must always seek a return. 2.3 Media selection criteria. Mark the criteria that will help us establish in which media we are going to insert our campaign. [box] For example, avoiding sports publications because they do not fit the product or service; publications with “pink” content as they could damage the image of the company or due to the type of campaign, it is advisable not to buy inserts in written media… [/box] 2.