Traditional. They try to stand out from

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The competition and, most importantly, change the perception of advertising itself as a "necessary evil" and "selling a oduct". They are no longer selling a oduct, but an eperience. That's what the Millennial generation wants today. The above-mentioned trends are ecisely demonstrated by the analysis of Christmas advertising from the last two or three years. A good eample would be the IKEA advertisement from , which teaches us not to waste food after the holidays. An even more striking eample of socially responsible Christmas advertising is the campaign by The Salvation Army in cooperation with Barber Amsterdam, Hutspot Amsterdam, In Case Of Fire, Brandt & Levie and others called "Cut for Christmas" .


It shows that homeless people in this special period need not only a warm place and a hot meal, but also to take care of their neat appearance. However, the history of Christmas advertising does not end there - it is constantly evolving Middle East Mobile Number List and changing. This year's Christmas messages stand out, among others: the use of AI artificial intelligence, even greater involvement in the omotion of influencers, audio advertising e.g. podcasts. However, you must remember that most consumers, although they value creativity in holiday advertising, still like oven formats. The Christmas Amidst the Crunch ,  report indicates that when it comes to brand communication during Christmas, most consumers want it to be festive , fun ,





nostalgic  and focused on values . Additionally, almost half  of consumers want to see holiday ads that remind them of better times. Read also: What is advertising psychology Christmas ads_Harbingers What role do modern Christmas advertisements play Creativity in holiday advertisements should not surise anyone, because they play a significant role in brand communication. Today, no large brand can afford to miss out on Christmas advertising. Why Because the holidays are not only a time of joy, but also .