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Can help you find more customers on Google and Bing. And social platforms like Instagram, Facebook, and TikTok provide seamless shopping experiences, so users don’t even have to leave the apps to purchase. Creating an omnichannel paid strategy with ads across platforms like the Google Shopping Network, Microsoft Shopping Network, Instagram, Facebook, and TikTok can allow your brand to reach users on any channel they engage with online. 22. Use technical SEO to prioritize indexing and ranking opportunities According to Krystal, the difference between a good and great ecommerce strategy is a strong adherence to technical SEO. Some questions to consider:


Are you optimizing UX when products are out of stock by redirecting Brazil WhatsApp Number Data old pages or using it as an opportunity to build your email list? Do you prioritize brand reputation by asking for reviews and integrating them into your website with schema markup? Do you provide FAQ content on your products and your exchange/return policies? Each of these tactics has an important home in your ecommerce marketing strategy and should be prioritized for strong indexing and ranking opportunities. Automation and reporting trends Key Takeaways Integrate sales and marketing data Use reporting tools to unify data across platforms.





Understand cookie consent banners *Insights from Nolan Barger, WebFX’s DataTech Solutions Technical Lead 23. Integrate sales and marketing data Syncing sales and marketing data helps you drive better leads, close leads at higher rates, and determine which channels are best for your omnichannel marketing efforts. Platforms like Facebook and Google Ads have recently introduced the ability to feed them offline conversion data (typically sales data logged in your CRM). And with Google’s third-party phase out, first-party data from your CRM and other marketing tracking tools is extremely important. Expert insights from nolan headshot Nolan Barger, DataTech Solutions Technical Lead, WebFX