Studies show that NPS is an indicator

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2. Predict Long-Term Loyalty and Retention Using customer satisfaction surveys like NPS & CES helps to measure customer loyalty, retention & repurchase probability. The standard NPS survey asks a simple question: On a scale from 0-10, how likely are you to recommend us to a friend or colleague?  of long-term customer loyalty and retention. The industry leader in Net promoter score can grow twice as fast as the competition. Read Also: Best NPS Software Source In the same way, according to Harvard Business Review, CES (Customer Effort Score) is also a great predictor of long-term loyalty and repurchase probability.

; G8 `& u' p: ?9 \, J For service-related experiences like contacting customer  Cambodia Email List support, it outperforms NPS in predicting behavior. Case Study – How Gumtree uses all-around customer satisfaction feedback to improve its website Gumtree, a leading classified ads website, caters to different customer types looking for various products like goods, cars, real estate posting, hiring jobs, and more. The challenge was to hear from both advertisers and visitors to get a complete picture of how they behave on the website. Gumtree used targeted surveys for different audience types based on product category, location, and interest to collect real-time customer satisfaction feedback from advertisers and visitors at different stages of their journey. It also helped the team to benchmark the number and use integration APIs to correlate the survey data with their quantitative metrics to uncover deeper customer insights.

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C. Segment Your Audience Another important reason for creating a customer satisfaction survey is to group your customer base into different segments such as: Promoters and detractors Satisfied and unsatisfied customers Happy or frustrated customer Once you clearly understand how different customer types feel about your brand, you can reach out to them with different strategies to offer better services and explore brand promotion opportunities. Here’s how segmentation using customer satisfaction help in building your brand awareness and credibility: 1. Grow Your Brand The NPS survey segments your audience into two groups: promoters and detractors. If you are using an identity feature such as Qualaroo’s Identity API, you can associate the respondents with their contact information at your end, like email address.

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