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reviews from consumers? channel: In which channels are competitors’ products distributed? What is the channel intensity? What is the level of cooperation with channel vendors? Are there any channels and customer groups that have not yet been covered? The gaps and shortcomings in your competitors’ products and channels are your opportunities. Among them, the most important thing is the difference in products, which articles. There is another type of potential competitor that needs attention: substitutes. The so-( b: A X2 O- P6 [
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called substitutes are companies that are in other industry segments Afghanistan WhatsApp Number but can also meet similar needs of target customers. For example, tea is a substitute for coffee. Entrepreneurs do not need to invest too much energy in researching alternatives in the early stage and just keep appropriate attention. However, when the company grows into a major player in this sub-industry, it needs to seriously consider this issue. In addition, entrepreneurs also need to pay attention to the impact of the general environment, which can be assessed through the PEST model. P 5 [- [. l7 Y% `2 I7 G" x( t
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stands for politics, which is the political environment; E stands for economy, which is the economic environment; S stands for society, which is the social environment; T stands for technology, which is the technological development trend. Any one of these factors requires a lot of research and analysis, enough to write a separate book on this topic. Uncle Feng's ability is limited and he will not elaborate on this in $ ^6 l+ H/ ~% ^9 M! M( }, z
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