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you're doing, or need help explaining this to your relatives, this post will help you It's for a reason.  A take on three confusing terms: content marketing, content strategy, content marketing strategy Content marketing that your family will understand Do your responses receive strange looks when people ask what you do "So what exactly do you do " they ask after you explain your job. My husband was in this camp until he told me about a newsletter featuring trends impacting financial markets. He looks forward to receiving it every day.


Although the newsletter had nothing to do with the funds the broker was selling, he explained that the information was solid, valuable, and useful research for the investments he made. “That’s content marketing,” I Special Database  explained. That was a tough moment for my husband to understand content marketing. Content marketing is educational, but it's not about the products your company sells. Vendors provide good information that makes you loyal to the brand. Contentmarketing is about education, not advertising, says MicheleLinn. Click to Tweet I can share another example that is close to my daughter's heart. American Girl uses content to transform something that is a product: a doll. American Girl is truly phenomenal because it has so much content, and so much content experience, for its viewers.






For example, it offers the following features: In-person events and experiences lunch with the dolls in the store's cafe, special events such as paintings and fireworks, and even hotel packages that accommodate children and dolls app game video quiz movie All the ways American Girl connects with its audience are too many to cover in this one post, but I'm especially amazed by its print publications. For example, The Care and Keeping of You is a book about growing up for girls. It ranks second in its category and is the 76th most popular of all books on Amazon . Although it is from a brand that sells dolls, the subject matter has nothing to do with dolls. product-details-american-girl-book American Girl Magazine is a top seller in several categories. product-details-american-girl-magazine In short, American Girl's content marketing focuses on how kids can interact with dolls and things that are important to this demographic. If you're a