The game thus becomes

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I'm not a gamer myself – I can barely turn on the TV – but I've noticed in recent years that more and more people , especially at the airport or on planes, are gaming on their phones. ” In October, the shoe designer presented its spring collection via the Zepeto app, allowing users – and not just fashion press and buyers – to create personal avatars and discover the new season's shoes. The Hermès “H- pitchhh ” application is a skill game that allows you to throw horseshoes at a target. As the player reaches his target, he unlocks virtual worlds, all inspired by the brand's universe.

It's a simple and entertaining game that helps Hermès present its brand in an innovative and less wedding photo editing service  intrusive way , with complete subtlety. By using a “wild west ” atmosphere video, the brand was able to highlight its products and its universe where the players, all dressed in the new collection, compete in a throwing duel. This is a way to get even more in touch with fans of the brand who will be able to clearly associate the game with the brand or one of its products .  an effective way to get people talking about yourself and gain visibility.



Burberry “B- bounce and Ratberry ” The B- Bou n ce game was launched as part of the promotion of the brand's down jacket collection. Under the click of your mouse, a friendly fox dressed in a puffer jacket must jump vertically from level to level while avoiding the obstacles that line the s Connected beauty a booming innovation Blog Connected beauty a booming innovation Digital The online cosmetics sector is booming. In fact, . of consumers declared having purchased at least one cosmetic product online during , making the beauty sector the th e-commerce market in terms of number of customers.