5 Steps to Effective Marketing for Small Businesses

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Are you a marketer or a small business owner? That's great! Then this material will be the most useful that you will read at least for today. We - the Revvy service team - have been promoting small businesses from different fields for more than 2 years, helping to raise the rating on maps, send mass mailings and automatic notifications. Based on our experience and customer survey, we have compiled 5 most effective marketing strategies for small businesses. Follow these five steps to effectively promote small business.
As accurately as possible, determine your target audience
Marketing for a small business is not just to create social networks and put an advertising banner at the entrance. It’s a whole set of tools, people, and experiments. However, we understand that most often in small businesses the budget is limited and often at the initial stages the owner independently deals with all the tasks.

    " Give me six hours to cut down a tree, and the first four I will spend the axe." - Abraham Lincoln

The promotion of small business begins with the definition of a clear portrait of your target audience. Not understanding to whom you are selling, like trying to shopify website design  hit the target in the dark. To write a portrait of the target audience, you need to clearly understand:

    problems / pain points of your client;
    what encourages the client to act / purchase;
    the places where they spend the most time;
    interests of the client;
    where they find your business.

So, how to determine your target audience?
If you have a well-established business, the easiest way to determine your target audience is to explore your most loyal customers – people who buy from you again and again. Think about chat with them in person or send a quick text survey. Ask questions such as:



    What do you like best about our products/services?
    What motivates you to come back to us again?
    What led you to your first purchase from us?
    What distinguishes us from our competitors and other local companies?

Just try not to fill them with too many questions at the same time. Then this method will definitely not work.
Don't have a pool of loyal local clients for a survey? There is nothing wrong with starting from scratch. Ask yourself, “Who’s probably going to buy from us?”
If you manage a health and fitness product store, a obvious starting point is people who are passionate about a healthy lifestyle. But it's still too vague. Your target audience is not the same. Different people have different interests, pain points and problems, and they come from different walks of life. Some people probably buy from you every day. Some may rarely buy from you. You need to divide the target audience into different categories. For example, like this: