Email Marketing vs Spam: Infographic

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How often do you come across a commercial letter while checking your email? We are sure that in today's reality, almost everyone receives such letters at least once a week. You bought something online - you received a message about upcoming discounts. You bought tickets to a concert online - you received a notification about other interesting events. An experienced marketer knows that this is an effective promotion tool called email marketing.

Unfortunately, unscrupulous companies and simple scammers have on page seo service ruined the reputation of email marketers with spam. Very often, incoming emails are considered spam, although this is not the case. Users may find it difficult to distinguish an advertising message from an obvious extortion. As a result, not only consumers themselves suffer, but also companies.




Fraudulent emails are always far from a well-thought-out business mailing. Mail services have developed a special tool to combat the first type of email, i.e. throw the scammer into the spam list. Conversely, if you receive annoying emails from another online store, you can simply click the unsubscribe button and you will never receive advertising again. Unfortunately, most users still perceive these two different emails as the same, so unfounded spam complaints seriously undermine the reputation of qualified senders.

Today, most Internet users create several mailboxes for different needs: work, online stores and advertising as such, social networks, payments, etc. This is a good way to protect yourself from annoying ads and potentially dangerous emails. But it is also useful for everyone to be able to identify fraud and useful mail. We have created a special infographic so that you can figure it all out.

difference between spam and email newsletter
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